Welltodo Today: Sexual Wellness & Inclusivity, Eat Just Mulls $3bn IPO, Technogym Leverages A.I

Today’s key global wellness news articles from around the world, impacting the industry and influencing the business of wellness.

Musculoskeletal medical startups race to enter personalized health tech market

As the pandemic unevenly roars on, Emily Melton, founder and managing partner of Threshold VC, is reflecting on a previous public health crisis: the Spanish flu. She says the response just over a century ago prompted the rise of interventional medicine – treating illness through surgery or medicine only after symptoms manifest.

Eat Just Mulls $3 Billion IPO To Eventually Make Cruelty-Free Food Mainstream

Eat Just is targeting “at least” $3 billion in valuation for its IPO that will likely happen in Q4 2021 or early next year, according to one of the leading investors of the plant-based eggs producer, an increase from the $2 billion valuation Bloomberg reported last October.

This suction vibrator is clitorally-inclusive to accommodate all bodies

Clitorises come in all different shapes and sizes. Just as there is no such thing as the perfect vulva, the idea of a “normal” clit is a myth – it’s just not a one size fits all situation down there. It’s with this in mind that sex toy company Smile Makers has created its new vibrator, The Poet.

Beauty’s Big Players Chase Start-ups, VC Deals

We are in a moment of significant evolution for beauty ‘s biggest companies – and it’s leading major players in the industry to chase investments in smaller brands and innovations to keep up. The coronavirus pandemic has caused most of the category’s largest players to take a hard look at their brand portfolios and decide what should stay, and what should go.

Psychedelic IPOs build momentum as Atai Life Sciences goes public | PitchBook

Making its Wall Street debut, Peter Thiel-backed Atai Life Sciences has become the third biotech company focused on psychedelic treatment for mental health disorders to list on a major US stock exchange. Coming on the heels of debuts by MindMed and Compass Pathways, the Atai deal underscores continuing investor interest and growing acceptance of what until recently was seen as a fringe area of medicine.

EXCLUSIVE: Beyoncé’s Ivy Park Plunges Into Swimwear

The Beyhive now has something to wear to the beach. The uber-popular Ivy Park collection, created by Beyoncé in 2016 and a partnership with Adidas since 2020, is dropping a Flex Park swimwear capsule next month that is designed to celebrate “the empowered spirit of confident self-expression and individuality – positively and boldly.”

Technogym launches new app with revenue-sharing option for gyms | Leisure Opportunities news

Technogym has launched a new app featuring an AI-powered digital coach. The Technogym App is designed for health clubs looking to tap into the increased demand for digital fitness solutions in a post-lockdown era.