Welltodo Today: Shaking Up The $12bn Yoga Industry, Cracking Down On False Wellness Claims, Livekick Raises $3M


Today’s key global wellness news articles from around the world, impacting the industry and influencing the business of wellness.

How Brands Like Target Are Encouraging Deeper Consumer Engagement By Offering Rewards Beyond The Purchase

As customers interact with their favorite brands in a variety of ways across a myriad of channels, their relationships with them are shifting from transactional to personal, often serving as valuable brand advocates and sharing their positive experiences with friends and family.

Wellness hub in the English countryside: The Langley opens with vast subterranean spa, Matt Roberts gym

The Langley, A Luxury Collection Hotel in Buckinghamshire, England has opened its doors, following an extensive six-year and multi-million pound renovation project. Located in the heart of Buckinghamshire’s vast Langley Park, The Langley offers 41 bedrooms, spread between the grand and historic former hunting lodge of the third Duke of Marlborough, and adjacent Grade II-listed 18th century Brew House.

There is now a register for influencers creating health and wellness content

A new register for influencers has been launched to help combat concerns regarding misinformation online. Called The Register of Health & Wellness Influencers (ROHWI), it is the first and only register for health and wellness influencers worldwide.

The wellness industry is a breeding ground for scams-here’s why they’re so easy to fall for

Here’s some throwback wellness trivia for you: In 2014, essential oil brands Young Living and doTerra made headlines right as their popularity was soaring-for getting smacked down by the FDA.

Alcohol Brands Have Set Their Blurry Sights on the Slippery Concept of Wellness

Last year, Emily Suzanne Lever tweeted a succinct thesis of the millennial behavior: “everything I want to do is self care and everything I don’t want to do is emotional labor.” Life is hard. We’re burning out. It’s easy to make the ethical and moral justification come after the desire.

Livekick raises $3M to use live video for one-on-one training

Livekick, a startup that gives customers access to one-on-one personal training and yoga from their home (or hotel room, or elsewhere), is announcing that it has raised $3 million in seed funding. The company was founded by entrepreneur Yarden Tadmor and fitness expert Shayna Schmidt. Tadmor said t…

Recess, the CBD Sparkling Water Brand, Has Sprung Up a Slew of Copycats

Whether it’s the rise of private labels or a company blatantly stealing a look and design, it’s not easy for any brand-even if it’s unique-to stay in that lane. It’s the latest challenge facing Recess, the popular CBD sparkling water brand.

How a boutique fitness startup is shaking up the $12 billion yoga industry

The size of the yoga industry has nearly doubled in the last decade, generating annual revenue of $12.1 billion in 2019 according to IBIS World. Y7 Studio is one company gaining from the industry push, nearly doubling its studio count in 2018, and projecting to increase the studio count by another 50% in 2019.

London’s latest fitness chain puts its soul into expansion

For Melanie Whelan, the chief executive of SoulCycle, the biggest competition for the 91-strong indoor cycling chain is not from other spinning studios, of which there are hundreds, nor Peloton, the home exercise bike company valued at $4.15 billion. “Our biggest competition is Netflix. There is

Nestle gears up to launch its own plant-based burger in the US

Nestle is looking to take a bite of the growing U.S. plant-based burger market. Through its Sweet Earth brand, which it acquired in 2017, the global food giant will launch its Awesome Burger in the fall. The vegan meat substitute will be available at grocery stores, restaurants and universities.


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