Today’s key global wellness news articles from around the world, impacting the industry and influencing the business of wellness.
Given the island of Ibiza’s longstanding reputation for its high voltage partying social scene, wellness and serenity aren’t generally the descriptions that first come to mind. But that could change now that global wellness brand Six Senses has planted a flag on the island, opening Six Senses Ibiza, its first in Spain, in mid-July.
Peloton’s chief marketing officer joined the company in a year of unprecedented highs, and fraught with lows, with a remit to widen its appeal. Here’s how she’s doing it. Dara Treseder arrived at Peloton in early 2020. The brand was still reeling from an advertising campaign that landed just a month earlier, which was described by critics as ‘sexist’, ‘offensive’ and ‘dumb’.
Millennials, generally those in their late 20s to 40, are a major segment of the home-buying market today. Not coincidentally, many are also in the family creation cycle of their lives, when buying a starter house becomes an imperative. Not surprisingly then, their preferences catch the attention of builders, real estate professionals and home sellers.
In June, Victoria’s Secret announced it would hang up its angel wings for a new identity. Today, we’re seeing (and shopping) the first collection of the next Victoria’s Secret era. Victoria’s Secret is introducing On Point, a line that mixes athleisure with performance athleticwear-including the brand’s foray back into sports bras .
Physical activity is intrinsic to wellness, and it is no surprise that fitness has long been a major segment and a key driver of the wellness industry. In Move to be Well: The Global Economy of Physical Activity, GWI estimated that global consumers spent an estimated $108.6 billion (an average of $384 per participant) on doing fitness activities in 2018.
Sexual wellness is a booming industry, according to one forecast by Research and Markets, the global market is expected to reach 125.1 billion by 2026. Even the term sexual wellness is interesting, intimacy is now being positioned as something you need to develop with yourself not just with another person.