Welltodo Today: SoulCycle Names New CEO, Wicked Foods To Launch In US, PureGym Enters Saudi


Today’s key global wellness news articles from around the world, impacting the industry and influencing the business of wellness.

LeBron James, Arnold Schwarzenegger’s sports nutrition company sells to fitness platform Openfit

Ladder, a nutritional company found by basketball icon LeBron James and actor Arnold Schwarzenegger, has been sold to technology fitness platform, Openfit, the companies told CNBC. Openfit CEO Jon Congdon said the the tech company purchased Ladder, buying shares from investors, including investment firm Main Street Advisors.

Chef Duo: Sarno Brothers’ Wicked Foods To Launch In U.S. Following Tesco Popularity

Following its enormous success with British retail giant Tesco, Wicked Foods is now gearing up to bring U.S. consumers its line of plant-based meals. The brand’s expansion to North America comes amid surging interest and demand for more plant-based food options in the country and around the world, driven by food safety, health and sustainability concerns as a result of the pandemic.

PureGym enters Saudi market through franchise deal with Ektimal

PureGym will take its budget fitness concept to Saudi Arabia, after securing a franchise partnership with Ektimal – a company specialising in fitness investments in the country. Through its flexible, no contract offer, PureGym KSA will look to make fitness accessible to a large, currently unserved proportion of the population.

This lab-grown chicken just got the world’s first regulatory approval

Four years ago, the San Francisco-based alternative protein company Eat Just (formerly named simply Just, and Hampton Creek before that) was most well-known for the plant-based egg alternatives that served as the base for Just Mayo, its flagship eggless, vegan mayo substitute.

New E-Supermarket Hive Targets Ethical Consumers | Stylus

New American e-supermarket Hive is betting on values-driven food shoppers to drive sales. The online marketplace selects brands according to their sustainable and ethical credentials. It’s a shrewd move that addresses increasing interest in activist, ethical brands from consumers across age groups.

The Evolving Travel ‘Experience’: Virtual, Actual and In Between

Socially distanced craft classes, virtual tango lessons, a city tour accompanied by an avatar guide: how experience companies – which now include Amazon – are adapting to the pandemic. Guided excursions have long been at the heart of travel, but like everything else, the pandemic disrupted such experiences, and many went virtual.

SoulCycle names Evelyn Webster as new CEO

SoulCycle announced Tuesday that Evelyn Webster will take over the role of chief executive officer in mid-December, the company told CNBC Make It. The announcement comes 12 months after Melanie Welan resigned from her position as CEO on Nov. 26, 2019, citing the need for new leadership.


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