Welltodo Today: SoulCycle’s At-Home Bike Launches, Is Boutique Fitness Dead? Toxic-Free Cosmetics


The game-changing investment, acquisition and funding news impacting the industry and driving the business of wellness this week.

Governments urged to classify gyms as ‘essential services’ to avoid lockdown closures, plus £500m sector aid package rumoured

The UK and Scottish governments should classify gyms, health clubs, swimming pools and leisure centres as essential services to enable them to stay open during any further lockdowns. The classification would put these facilities in the same bracket as things such as supermarkets, chemists, banks and doctors surgeries.

SoulCycle’s At-Home Bike Launches Across The US, With Live Classes And New Variis Fitness App

Starting today, SoulCycle riders in all 48 contiguous states can bring the sweaty, high-energy, in-studio experience into their home with the national launch of SoulCycle’s at-home bike. Initially released to a small set of markets in March, this national launch coincides with the co-launch of Variis mobile app.

How the B Corp movement is remaking business

There are now more than 3,500 B Corps in the world. These are companies that have been officially certified by nonprofit B Lab, for their commitment to not only pledging, but concretely showing, environmentally and socially beneficial business practices, public transparency, and the “legal accountability to balance profit and purpose.”

Facebook’s Mental Health Hub | Stylus

Available globally, Emotional Health will pool information from experts including The World Health Organization’s (WHO) Digital Stress Management Guide, Kids Help Phone and It’s OK To Talk. Social media platforms are under continuous scrutiny for their impact on mental health – most recently, via Netflix’s hit documentary The Social Dilemma.

California Just Became The First State To Ban 24 Toxic Ingredients In Cosmetics

On September 30, the state of California passed a momentous piece of legislation into law. Governor Gavin Newsom signed the Toxic-Free Cosmetics Act, making California the first state in the nation to ban the use of 24 toxic chemicals, including mercury and formaldehyde, in beauty and personal-care products.

Boutique fitness as we know it is dead. But a new kind of premium ‘me-time’ is taking its place.

The COVID-19 pandemic has thrown the previously-booming boutique fitness industry into crisis, with studios struggling to pay rent as classes remain closed or at limited capacity. Consumers are increasingly pivoting to digital and at-home fitness as companies like Peloton and Mirror, already successful pre-pandemic, have been booming.


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