Welltodo Today: Startup Acquisition Tips From Well+Good, VAT-Free Gym Memberships? Seedlip Builds US Presence

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Today’s key global wellness news articles from around the world, impacting the industry and influencing the business of wellness.

Five Startup Acquisition Tips From Well+Good’s Founders

Leaf Group, a diversified consumer internet company comprised of several marketplace and media properties, announced on June 6 that it has acquired the wellness media company, Well+Good. I spoke to Alexia Brue to learn her advice for other founders who hope to have their companies acquired.

Goop Is Categorizing Its Wellness Stories from “Rigorously Tested” to “For Your Enjoyment”

Goop has often been accused of peddling BS. Presumably in response to the public backlash the company often gets, it’s quietly launched several new initiatives to try to address this. At the same time, it’s adding new products to its mega-popular eponymous beauty and supplement selection.

How To Build Trust Into The Customer Experience

As more consumers seek out products that align with their values, brands need to commit to social impact and transparency in order to establish a trusting relationship with their audience More consumers are actively seeking out brands that align with their values when it comes to social and environmental impact.

Life Time opens two large Athletic Lifestyle clubs to expand US wellness portfolio

US-based health and racquets club operator Life Time has opened two Athletic Lifestyle-branded clubs in Texas this month. The Athletic Lifestyle Resort Cypress, near Houston, features a 123,000sq ft (11,500sq m), two-storey health club with large gym floor and multiple exercise studios dedicated for indoor cycling, large group training, yoga and pilates.

Gym boss calls for VAT-free memberships

The boss of Britain’s biggest gym chain is calling for the government to remove VAT from gym memberships to improve the nation’s health. Humphrey Cobbold, head of Pure Gym, told Radio 5 live that price was “the single most important” factor when deciding whether to join a gym.

Women’s Health Taps Into Wellness Trend for Redesign

With the new issue of Women’s Health, which hits stands next week and features Danai Gurira of “The Avengers” and “Black Panther” fame on the cover, the magazine is looking to emphasize its corner on the lucrative global wellness market.

There Are No Easy Answers When It Comes To Hardware In Fitness Startups

I had the opportunity to speak with Jacob Rothman, co-founder of Perch, about the challenges of developing better fitness hardware technology. Perch aims to bring its users information about “the quality of their movement and what they can do to move faster, stronger, more efficiently, and with less pain.”

Seedlip Announces New U.S. Offices – BevNET.com

On a mission to solve the ever-growing dilemma of “What To Drink When You’re Not Drinking” today, Seedlip operates in over 15 cities around the world, employs a team of 60 and has seen year-over-year growth of more than 1,000 percent.

Unilever calls for ethical marketing from influencers – FoodBev Media

Unilever has called on companies in the food and beverage industry to follow ethical marketing practices by encouraging greater transparency from digital influencers. Influencers are becoming increasingly important for companies who are trying to reach new consumers through social media platforms, but Unilever has raised concerns about bad practices in the industry such as fake followers, bots or other dishonest business models that “erode trust in the whole ecosystem.”

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