Welltodo Today: Startups Pitch to Target, America’s Fastest Growing Gym, 1Rebel Breaks Records

Key global wellness news articles from around the world impacting the industry and influencing the business of wellness.

Food fight: London entrepreneurs battle it out for contract with US giant Target (Full Article: Standard)

“Four London food businesses are battling it out to win a lucrative contract with a US store — with one entrepreneur hoping to sell peanut butter to the Americans. The quartet pitched to buyers from Target, which has 1,800 shops across the US. They aim to get their products on the shelves by next summer. They were picked from hundreds of businesses which entered the Virgin Start-Up Foodpreneur project.”

1Rebel Fitness Boutique Eyes US After Raising $4.5m Smashing Crowdfund Investment (Full Article: Forbes)

“1Rebel, the London-based boutique fitness chain that is revolutionizing the gym scene with its pioneering ride, reshape and rumble sessions, has smashed an initial £1.5m (c.$2.25m) investment target on the CrowdCube platform and within four days of its fundraising ending this Tuesday. It is understood now to be eyeing further studio openings in London and potentially in the US.”

The fastest-growing gym in America has $10 memberships and gives out free pizza, bagels, and candy (Full Article: Yahoo! Finance)

“In a world dominated by SoulCycle and barre workouts, it seems easy to forget about the traditional, membership-based model. There’s luxury gym chain Equinox with its diehard gym rats and the mid-level Town Sports Clubs. Then, on the other end of the spectrum, there’s Planet Fitness, which went public this summer — just when SoulCycle announced it would file for an IPO.”

What Growth? A Step-by-Step Valuation of Whole Foods Market (WFM) (Full Article: Forbes)

“For years, Whole Foods Market WFM +8.82% was known as a Growth Stock. Now that it’s trading for around half of its 2013 peak, common wisdom is that it is in the process of becoming a Value Stock. The truth is that there is no such thing as either a “Growth Stock” or a “Value Stock.” Value is created in the same way for all companies, and successful value investors value growth.”