Welltodo Today: Stretching Studios, Celebrities Team Up to Start Wellness Brand, The Power Of Purpose

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Today’s key global wellness news articles from around the world, impacting the industry and influencing the business of wellness.

How Health & Fitness Brands Like Equinox Are Creating Hyper-Personalized Customer Experiences

Innovative brands are using customer data to create customized exercise and health plans specific to each user’s unique needs Across categories, personalization is a growing trend. Online fitness providers in particular have been quick to adopt personalized workout recommendations, leveraging customers’ personal data to curate specific recommendations for diet and exercise that help customers achieve their goals.

LeBron James, Other Celebrities Team Up to Start Wellness Brand ‘Ladder’

LeBron James, Cindy Crawford, Arnold Schwarzenegger and Lindsey Vonn have launched a health and wellness company called Ladder, becoming the latest celebrities to market their own wares instead of just endorsing other companies’ brands.

Stretching studios are the next big boutique fitness trend

Dawn Fichot, HSBC’s former global head of advertising, was always taken aback when fellow spinners at her local SoulCycle ignored the instructor’s advice to make time for a good post-cycle stretch. As the music softened, the athleisure-clad group would begin unclipping their shoes and grabbing their water bottles.

Food To Fitness…Franchising Is On The Move

For decades food concepts have led the way in franchising in almost every category, yet a new sector has taken a commanding lead outpacing all others in number of new concepts. According to a recent presentation by FranData at an industry conference, fitness concepts coming to the marketplace were the leading sector.

Why LIIT Exercise Is The New Fitness Trend That’s Here To Stay

Thanks to the lower risk of injury, LIIT (Low Intensity Interval Training) is taking over from HIIT. But while the exercises might be slower, they still deliver results. So, what exactly is it? “LIIT can take a lot of different forms,” explains Charlotte Cox, founder of new London studio FLY LDN.

Huel enters new market with ready-to-drink meal alternative – FoodBev Media

UK-based powdered food brand Huel has expanded its offering with a new ready-to-drink meal alternative product range. Available in two flavours – vanilla and berry – the drinks have been formulated as a “complete meal” to have on the go, Huel said.

The Power Of Purpose: How Dosist Is Creating A Modern Wellness Company

Walking into the discrete offices of Dosist in Santa Monica feels more like walking into the offices of a design studio than a cannabis company – all sleek lines and wooden walls.

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