Today’s key global wellness news articles from around the world, impacting the industry and influencing the business of wellness.
In the 1950s, researchers at food companies started experimenting with a new ingredient from Malaysia. Palm oil, with its high melting point, turned out to be ideal for making everything from cookies to fried foods. Today around half of all the packaged food in a grocery store, along with shampoo and other personal care products, uses palm oil.
Most entrepreneurs are familiar with the motto, ‘If you build it, they will come’ – a phrase often used to instill a sense of faith in a future business plan.
Welcome to Fit for Business, a new column from Well+Good’s co-founder and publisher Alexia Brue. Each week, she’ll take you behind-the-scenes with the most successful healthy-living entrepreneurs around the world, so you can learn what inspires them, what challenges them, and what it’s like to work in the (booming) wellness space.
A moment of silence for the diet, please. It has died. Out of its withered ashes has sprung a new era of conspicuously clean consumption, driven by social media. Evidence of dieting’s demise can be found on Chrissy Teigen’s Twitter account. Teigen is a supermodel and the author of a bestselling cookbook called Cravings.
The incorporation of in-house influencers, a team of creatives keen to champion their own work, and campaigns that generate hype around silhouettes from the brand’s rich archive, leaves the Adidas Originals brand in good health and as a yardstick to how sneakers should be marketed online.
The Primary offices smell like flowers. I can’t identify what kind of flowers, but something nice and sweet, which I note to the company’s three founders as they give me a polite tour of their newly opened co-working space. “The first touch of greenery you get is this moss wall when you walk in,” co-founder Danny Orenstein* explained with pride.