Welltodo Today: Technogym X Dior, Nestle Accelerates Plant-Based Innovation, New Age Healing

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Today’s key global wellness news articles from around the world, impacting the industry and influencing the business of wellness.

How Peloton builds a community around health and wellness to craft its brand

Peloton wants to be known as a health and wellness company, not a fitness business, according to its chief marketing executive. “We definitely want to make sure that we are reflecting the communities that we serve,” Peloton’s Chief Marketing Office Dara Treseder told Julia Boorstin Thursday during CNBC’s CMO Exchange virtual event.

Celery juice makes its way to the wellness to skin-care pipeline.

Instagram-worthy food trends like celery juice have become a wellspring of inspiration for the next skin-care ingredient.

Talking Point: What do you think of meditation carriages on the DLR?

C ommuters are being encouraged to meditate on their journey to work with new “chill-out” carriages installed on Docklands Light Railway ( DLR) trains. The “Inner Journey” initiative has been designed to ease back-to-office anxiety, with twelve trains housing the dedicated ” mindfulness ” carriages.

Why New-Age Healing Is This Year’s Buzziest Wellness Trend

Crystals are perhaps the most accessible gateway to mystical enlightenment, something to physically cling on to when times get tough. Psychic Sisters saw a 50 per cent increase in sales of crystals during the pandemic at its Selfridges outpost.

Dior debuts fitness equipment line in collaboration with Technogym

Luxury fashion house Dior has stepped further into the wellness market, with the release of fitness equipment developed in collaboration with sports specialists Technogym. The line supplements the house’s recent Dior Vibe collection, an elegant sportswear range designed by Maria Grazia Chiuri for the Dior 2022 Cruise show.

iFIT Announces Multi-Year Exclusive Connected Treadmill and Content Partnerships With Boston, Chicago, London and New York City Marathons

LOGAN, Utah, October 01, 2021–iFIT, a global leader in connected fitness software, content, and equipment, today announced multi-year partnerships with the organizations behind four of the Abbott World Marathon Majors to become the Official Connected Treadmill and Digital Fitness Content Subscription partner of the Boston, Chicago, London and New York City Marathons.

What’s next in plant-based? Nestlé accelerates innovation with new shrimp and egg alternatives

Nestlé is expanding its plant-based portfolio with the test launch of two new products in Europe – plant-based alternatives to egg and shrimp. Made from soy protein, canola oil, omega 3 fatty acids, carrot juice and ‘natural flavourings’, the plant-based egg replacer will be launched under the Garden Gourmet vEGGie brand.

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