Welltodo Today: The $90M Backed Plant-Based Startup, The Age Of Peek Me, The Best Yoga Innovations 2019


Today’s key global wellness news articles from around the world, impacting the industry and influencing the business of wellness.

The three friends behind a $1bn healthy fast-food firm

The BBC’s weekly The Boss series profiles different business leaders from around the world. This week we speak to Nicolas Jammet and Jonathan Neman, co-founders of US salad bowl restaurant chain Sweetgreen. When three college friends couldn’t find healthy and affordable meals to buy in their neighbourhood of Washington DC they decided to solve the problem by opening their own restaurant.

Danone, Unilever top list of companies ready to tackle climate change

For all the recent talk of corporate sustainability, which companies are actually ready to transition to the low-carbon economy? A new report by investment research firm CDP analyzed 16 consumer goods brands on how qualified they are to make changes in the face of climate change.

This food tech startup just raised $90 million to make it easier to invent new plant-based meats

“There’s a clear trend of consumer interest in alternate proteins and animal-free versions of fish and burgers and chicken nuggets and all of these things,” says Jason Kelly, the CEO and cofounder of Ginkgo Bioworks, the biotech company that spun out the new startup, called Motif Ingredients.

Why Beauty Needs to Jump on the Wellness Boom

Wellness retailers like Alo Yoga and Bandier offer a mix of clothing, food, experiences and, increasingly, beauty, while even haircare brands are dabbling in nutritional supplements. This week’s Business of Beauty newsletter takes a look at how wellness is packaged and sold – and why beauty brands can’t ignore the latest fitness trend.

The age of peak me – Courier

Recently, a long queue of people snaked down and around a street in New York City’s SoHo neighbourhood in the cold. Dressed head to toe in streetwear and designer labels, most of the twenty- and thirty-somethings patiently waited for entry into a bright, white store filled with DJs, tattoo artists and a mezcal bar.

Weight Watchers calls on Oprah to help sell wellness after name change to WW confused people

WW what? Weight Watchers is scrambling to clarify its new name, WW, and mission after a poorly executed rebranding campaign left consumers confused and membership numbers tanking. The 55-year-old company started using the shorter name last year in an attempt to embrace wellness – a buzzy but vague term intended to promote a healthier lifestyle that would attract and retain customers long after they achieved their target weight.

The Best Yoga Innovations 2019

Yoga is literally thousands of years old, and even though we now have many modern variations, the discipline retains its original intention: to achieve harmony between the heart and soul on the path to enlightenment. However, to survive, yoga has had to evolve to meet the needs of the twenty-first century.

Interested in health coaching? Here’s what it takes, according to someone who’s done it

As a wellness journalist, one of the best parts of my job is getting to share my favorite healthy discoveries with people. Whether it’s a new eating plan, just-released food product, or buzzy workout, I love helping people live their best, healthiest lives ever. Are you the same way?


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