Welltodo Today: The Crystal Boom, Wellbeing Trumps Wealth, Workplace Wellness Goes mainstream

Today’s key global wellness news articles from around the world, impacting the industry and influencing the business of wellness.

The Great Crystal Boom of 2017

While little, if any, scientific evidence exists to substantiate crystals’ efficacy, they are extolled as beneficial to physical and emotional healing. Crystals, it seems, appeal to those who seek calm in a chaotic world: a counterbalance to the anxiety induced by nonstop news and feelings of Instagram FOMO.

Apple and Aetna hold secret meetings to bring the Apple Watch to millions of Aetna customers

The move could be a boon in sales for Apple Watch, which now offers health and fitness-tracking as its primary usage. Apple Watch recently overtook Fitbit as the top-selling wearable tracker, with shipments reaching 22 million for the first three months of 2017, according to research firm Strategy Analytics.

From standup comedy classes to free massages – wellness at work goes mainstream

When it comes to looking after people’s health and wellbeing in the workplace a complimentary bowl of fruit no longer cuts it. The corporate wellness industry is worth over $40bn (£31m) worldwide according to the Global Wellness Institute with companies looking after their workers’ wellbeing in a much more holistic way.

This Founder And Investor Explain How They Learned To Trust Each Other

Unease between entrepreneurs and investors is common enough, but lately those tensions have made headlines. Entrepreneurs often like to see themselves as artists and rule-breakers; if they’d wanted to color inside the lines, they’d have chosen a different career path. Investors, on the other hand, like predictability.

Reebok Redefines Sports Culture with Paris Flagship | Stylus

Repositioning itself as a holistically minded sports brand, Reebok has opened a tiered-access Paris brand space designed to serve as a culturally astute temple to active lifestyles. Dubbed La.Salle.De.Sport (‘gym room’) the 1,700 sq m destination combines a gym, shop, event hub and culture/relaxation area.

How Americans Define Wealth | Stylus

Americans are split on their definitions of wealth, according to the June 2017 Modern Wealth Index from US organisations Koski Research and the Schwab Center for Financial Research. Highlights include: Divided Definition: Twenty-seven per cent of Americans define wealth as having a lot of money, while 24% say it’s enjoying life’s experiences.

Health-conscious millennials turn to zero-calorie drinks

‘As consumer tastes change and people become more health conscious, brands need to think of innovative ways to remain attractive to buyers. But what’s changing in the industry and what brands are getting it right?