Welltodo Today: The Economics Of Teaching Yoga, ‘Clean Eating’ Backlash, Rodale Launch Online

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Key news articles from around the world impacting the industry and influencing the business of wellness.

The Brutal Economics of Being a Yoga Teacher (>>Full Article: The Cut)

“As in so many other fields, yoga in America is increasingly a superstar economy, with a few lucrative positions at the very top, many struggling aspirants down below, and a hollowed-out middle where people like [Theresa] Elliott used to reside.”

Keep Your Chia Seed Smoothies Off My Instagram Feed (>>Video: The Guardian)

“The online obsession for ‘wellness’ has gone way beyond getting your five a day, says Bella Mackie. Endless smug posts by Instagrammers ‘treating’ themselves to quinoa brownies and taking post-workout selfies are getting on her nerves. But, she argues, this isn’t simply annoying: the #eatclean scene could be damaging for a generation of young women.”

Rodale Inc. & Rodale Books Launch New Online Destination, Rodale Wellness (>>Full Article: Rodale)

“In its first 2 months, the site has had nearly 2 million page views a month, over 200K members across various social platforms, over 150k subscribers and includes 6 channels: Health & Healing, Food, Weight Loss, Fitness, Mind & Spirit, Living Well which celebrate all aspects of self-improvement.”

StartUp Health Expands Partnership With GE Ventures (>>Full Article: New York Business Journal)

“StartUp Health, an incubator that offers long-term guidance to health-tech companies, today disclosed details regarding an expansion of its partnership with GE Ventures. The plan is for both entities to invest in and coach health care startups. These may include virtual health platforms as well as “next generation” payment services.”

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