Welltodo Today: The Gym Group Buys EasyGym? Is Cannabis The Next Frontier In Wellness? Fitness & Social Media

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Today’s key global wellness news articles from around the world, impacting the industry and influencing the business of wellness.

The Gym Group buys up most of easyGym as it pivots to franchising

The Gym Group is to buy 13 sites from easyGym in a deal worth £20.6m, with an additional £4.1 million being paid once lease extensions are agreed on two of the sites. easyGym currrently has 16 locations, with another under development.

Sainsbury’s to trial stocking meat alternatives in meat aisle

Sainsbury’s is to start stocking meat alternative products alongside meat at 400 of its stores. Starting next month, Sainsbury’s customers will find vegan meat alternatives alongside meat products, as opposed to in their own dedicated sections. Two such alternatives will be the supermarket’s ‘bleeding’ mushroom burger and beef mince alternative, available from 27 June.

Want to launch a wellness business? 7 top entrepreneurs share their best tips

There’s no way around it: Taking the leap of faith required to launch your own business is always scary and risky. It’s one thing to hash out your plan over wine with your friends, it’s a whole other one to convince your partner it’s worth quitting your job and putting your savings on the line for.

How The Founders Of The Barre Code Started A Successful Boutique Fitness Franchise

With over 50 studios open across America, Ariana Chernin and Jillian Lorenz, the Cofounders and Co-CEOs of The Barre Code, have met with tremendous success in the boutique fitness industry. Here, they share their tips for how to build a franchise business that’s aligned with your life purpose.

Cannabis has officially arrived in the realm of luxury wellness

Culver City, CA Cannabis has been steadily marching into the realm of high-end wellness culture. On Saturday, Gwyneth Paltrow placed it squarely there. Paltrow’s lifestyle brand, Goop, has grown into a wellness juggernaut, touting advice and accessories for alternative healing with its newsletters, e-commerce website, and events-and its seal of approval can catapult a wellness trend into widespread consciousness.

Q&A: Nestlé’s Work to Become a ‘Nutrition, Health and Wellness Company’

Nestlé has been active on a lot of sustainability fronts lately, from water and climate policy to deforestation and workers’ rights, to plant-based protein and plastic packaging reduction.

Working up a sweat at work sounds gross, but some start-ups are putting their office in the gym

Companies and independent contractors are making fitness centers their office. The health clubs can be a great perk for employees as well as cut costs. Equinox and Life Time have added co-working spaces after notice members working in their lobbies and on the sidewalk outside their facilities.

Why Your Fitness Business Needs Video On Social Media

For fitness professionals, standing out in an inherently competitive and constantly growing market is no easy feat. With the rapid growth of the industry, gyms, boutiques and personal trainers are all flocking to social media to promote their businesses. In 2018, a solid video-marketing strategy is vital to growing your business — doubly so for fitness professionals.

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