Today’s key global wellness news articles from around the world, impacting the industry and influencing the business of wellness.
Luxury lifestyle brand Equinox has partnered with workspace provider Industrious to create a flexible co-working space in New York’s Hudson Yards. Industrious at Equinox is a 4,088-square-metre co-branded outpost in 31 Hudson Yards, a 72-storey tower shared by the first-ever Equinox Hotel and the largest Equinox fitness club.
3 min read This story appears in the January 2020 issue ofEntrepreneur . Subscribe ” F45’s fitness studios are uncluttered. The open rooms have minimal equipment off to the side and large screens everywhere. This allows F45 to constantly change workouts, unencumbered by large treadmills or rowers.
There’s been a noticeable shift in wellness from the punishing detox, purge and purify mindset to a more nurturing and calm vibe as intentions turn inwards towards improving mental and not just physical well-being. Overall, we are looking to Mother Nature and plant-based antidotes.
In the near future, you might squeeze in a sweat session while picking up some milk. Your local gym will be tucked inside the local market, perhaps just a few feet away from the produce section. There you’ll don a lightweight VR headset and pedal your way through a virtual exotic world as trackers count your every moment.
The reaction to Gwyneth Paltrow’s new Netflix series has been swift and furious: As soon as promotion for The Goop Lab, which premieres January 24, began this month, health critics took to Twitter and blogs to mock the actress-turned-wellness guru and warn of the danger of her pseudoscientific approach.
As the meal replacement beverage category continues to evolve beyond its traditional focus on functional weight control drinks into daily convenience products for on-the-go consumers, brands are now looking towards innovation to fuel growth and attract new consumers.
Aiming to triple its distribution and open up West Coast production, Oatly has partnered with Starbucks to serve as the coffee retailer’s on-premise oat milk supplier for a test run in 1,300 Midwest cafes.