Welltodo Today: The Gym Of The Future, Oatly Partners With Starbucks, Equinox Opens Co-Working Hub

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Today’s key global wellness news articles from around the world, impacting the industry and influencing the business of wellness.

Equinox and Industrious open co-working hub in Hudson Yards

Luxury lifestyle brand Equinox has partnered with workspace provider Industrious to create a flexible co-working space in New York’s Hudson Yards. Industrious at Equinox is a 4,088-square-metre co-branded outpost in 31 Hudson Yards, a 72-storey tower shared by the first-ever Equinox Hotel and the largest Equinox fitness club.

Why Fitness Franchise F45 Embraces (and Executes) New Ideas

3 min read This story appears in the January 2020 issue ofEntrepreneur . Subscribe ” F45’s fitness studios are uncluttered. The open rooms have minimal equipment off to the side and large screens everywhere. This allows F45 to constantly change workouts, unencumbered by large treadmills or rowers.

The hottest wellness trends for 2020, from oxygen bars to yoga with mountain goats

There’s been a noticeable shift in wellness from the punishing detox, purge and purify mindset to a more nurturing and calm vibe as intentions turn inwards towards improving mental and not just physical well-being. Overall, we are looking to Mother Nature and plant-based antidotes.

The gym of the future will be virtual, gamified, and totally immersive

In the near future, you might squeeze in a sweat session while picking up some milk. Your local gym will be tucked inside the local market, perhaps just a few feet away from the produce section. There you’ll don a lightweight VR headset and pedal your way through a virtual exotic world as trackers count your every moment.

Gwyneth Paltrow is straight-up trolling her critics now

The reaction to Gwyneth Paltrow’s new Netflix series has been swift and furious: As soon as promotion for The Goop Lab, which premieres January 24, began this month, health critics took to Twitter and blogs to mock the actress-turned-wellness guru and warn of the danger of her pseudoscientific approach.

Full Plate: Meal Replacement Brands Target Growth in 2020 – BevNET.com

As the meal replacement beverage category continues to evolve beyond its traditional focus on functional weight control drinks into daily convenience products for on-the-go consumers, brands are now looking towards innovation to fuel growth and attract new consumers.

Oatly Kicks Off 2020 Expansion Plan with Starbucks Partnership – BevNET.com

Aiming to triple its distribution and open up West Coast production, Oatly has partnered with Starbucks to serve as the coffee retailer’s on-premise oat milk supplier for a test run in 1,300 Midwest cafes.

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