Welltodo Today: The Story Behind Mirror’s $500M Sale, MoreYoga Expands, A Nature Economy

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Today’s key global wellness news articles from around the world, impacting the industry and influencing the business of wellness.

How I sold my tech-based fitness start-up to Lululemon for $500 million

Meet Brynn Putnam. The CEO and founder secured $3 million in venture capital to fund her tech-based fitness company MIRROR on the same day that she gave birth to her son. In the summer of 2020, Putnam sold MIRROR for $500 million to Lululemon. The pandemic has been good for business.

World Happiness Report: How Brands Can Boost Wellbeing | Stylus

The recently published 2021 World Happiness Report captures consumer sentiment in one of the most mentally trying years in modern times. We highlight key findings from the survey and tangible actions for brands to take in pursuit of boosting global wellbeing.

Bybi co-founders: ‘The term sustainable is a little bit problematic’

“Sustainability” was a buzzword in beauty and wellness well before the pandemic. But due to 2020’s stay-at-home orders, coupled with the sheer volume of boxes and waste from online shipping, beauty companies recognized they needed to up their focus on sustainable practices.

Nature is rising in importance and relevance in the post-pandemic era.

Nature is rising in importance and relevance in the post-pandemic era. Once more, we are devoting space to it, as research and commercial interest in the broad field of nature are “exploding.” Almost every day, a new research paper or article expands on the vital importance that nature plays with respect to our physical and mental wellbeing.

This startup says it can predict the health of your future child

A startup called Orchid is offering a spit test that tells a couple the odds that their children will grow up to have certain conditions. It works as follows: a couple orders the test, each partner spits into a vial and sends the sample off.

G-Eazy, Isaac Muwaswes, and Gabe Garcia Launch Cannabis and Wellness Brand FlowerShop

FlowerShop*, a one-of-a-kind, minority-owned conceptual wellness brand promoting “sensory care” techniques, launches this week. Co-founders Isaac Muwaswes and Gabe Garcia, along with longtime partner Gerald ” G-Eazy” Gillum, have been working ahead of the launch on ensuring their message of treating flowers as part of a larger universal language shines through in their work.

MoreYoga Launches Four Brand-New Studios Across London

MoreYoga is encouraging the nation to get back into the practice of yoga with a special reopening offer of £5 First Month, Access All Studios. On May 17 th, MoreYoga will reopen its catalogue of over 30 studios as well as unveil four brand-new spaces within new developments in Elephant & Castle, Uxbridge, Blackwall and Blackhorse Road.

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