Welltodo Today: Thrive Global To Launch In India, McDonald’s Launches Vegan Burger In US, Home Fitness Innovations

Today’s key global wellness news articles from around the world, impacting the industry and influencing the business of wellness.

Are Functional Fragrances The Next Big Wellness Trend?

How aromatherapy ties into the new functional fragrance trend.

WW’s partnership with Kate Hudson sends a clear message to its core audience: bye

The best Weight Watchers meeting I ever attended featured a recurring segment called “food porn.” My meeting leader would bring in an iconic high-calorie food item-a bagel with cream cheese, a large blueberry muffin, a slice of pizza-and dissect it to reveal how many Weight Watchers points it actually contained.

Arianna Huffington’s Thrive Global signs American Express and Microsoft as India launch partners

Thrive Global, the wellbeing brand launched by Arianna Huffington, has announced its launch partners, including Microsoft, American Express, Landor (WPP Group), WeWork and VU Technologies. Thrive Global first launched in India in January this year, after partnering with Times Bridge, the global investments arm of The Times Group.

McDonald’s debuts vegan burger in the US-but is it actually healthy?

Getting a fast food fix as a vegan isn’t easy. Desperate attempts to find something satisfying on a long road trip can mean settling for a lettuce and ketchup sandwich instead of a burger. That could change as McDonald’s-the second-biggest fast-food chain in the country-unveils a vegan option in the U.S.

These innovations completely changed home fitness in 2018

High tech, at-home fitness companies are gaining ground and putting traditional players under pressure. Peloton, which is widely considered to be a pioneer of the home fitness industry, was valued at $4 billion in August after raising an additional $550 million in venture funding.

How wellness became a secular new age religion

As reports that religion is declining in the west continue we are witnessing the profound rise of wellness adopting many of the same codes and cues of traditional faiths. From fitness to active nutrition to sleep, wellness offers something for everyone, successfully seducing its consumers by promising us happier, healthier and more fulfilled lives.

Slindir, the dating app for “healthy” singles, knows exactly who it’s targeting

At first glance, Slindir is the type of tech invention that inspires knee-jerk guffaws and eye rolls: a Tindr for fit, healthy, “active” people who place a premium on cycling and CrossFit. “Active is our DNA, feeling good is our purpose,” reads the app tagline.