Welltodo Today: US Embraces Plant-Based Meat, Prebiotic Beverage Brand Olipop Raises $10M, Stretching Boutiques

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Today’s key global wellness news articles from around the world, impacting the industry and influencing the business of wellness.

US beverage brand Olipop raises nearly $10m in Series A funding – FoodBev Media

Prebiotic beverage maker Olipop has secured nearly $10 million in Series A funding, the company’s first major financing round. Launched in the San Francisco Bay Area in 2018, Olipop said it has built a loyal consumer base through its sodas formulated with prebiotics, plant fibre and botanical extracts.

Technogym named official supplier to the Tokyo 2020 Olympic Games

Technogym has secured a deal to equip 30 Olympic training centres in Tokyo this year, after being named the official supplier to the 2020 Olympic and Paralympic Games. The deal will see the company provide more than 1,200 pieces of equipment for the use of around 15,000 athletes, which each centre specifically designed to meet the athletic preparation needs of the 33 different Olympic disciplines.

Can fashion PR make cannabis a luxury good?

Cannabis companies are hiring luxury fashion veterans and communications firms as they look to market themselves in an attractive way to a desirable audience. Major PR firms are pivoting away from pure fashion clients to provide branding expertise for the emerging market.

Split-wise: is a stretching session worth your money?

Have you always wanted to be able to do the splits? It’s surely every yogi’s dream, right? Well, the once extremely unlikely possibility might be one step closer to reality – in theory at least – because flexibility studios are suddenly popping up all over the capital.

What’s Next For NEOU? The Netflix Of Fitness Releases New Platform For Kids

A digital fitness startup wants to make exercise a priority for families – without the need for a pricey Pelaton bike or a hefty investment in a high-tech home gym. NEOU, which dubs itself as the Netflix of fitness, just released a new concept called NEO Kids, a series of classes geared specifically for youth ages 6-12.

Four in 10 Americans Have Eaten Plant-Based Meats

Story Highlights Four in 10 Americans have personally tried plant-based meats The upper-income, young adults and suburbanites most likely to have tried Most who have tried plant-based meats say they will likely eat them again WASHINGTON, D.C. — Forty-one percent of Americans report having personally tried a plant-based meat, with age being the biggest factor in whether they have done so.

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