Welltodo Today: US Fitness Sector Lost $20bn In 2020, Athleta’s Digital Platform, What Gen Z Wants From Healthy Food

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Today’s key global wellness news articles from around the world, impacting the industry and influencing the business of wellness.

US fitness sector lost US$20bn in 2020 – but recovery is ‘on the horizon’ | Leisure Opportunities news

The US fitness industry lost around 58 per cent of its revenues during 2020, due to the pandemic and the subsequent lockdowns and club closures. According to the The 2021 IHRSA Global Report, the US health club market generated revenues of just US$15bn in 2020 – down from the record US$35bn it created in 2019.

Athleta introduces new digital community platform for its rewards members

If we’ve learned anything from the barrage of customer loyalty revamps, it’s that there comes a point in every modern brand’s life when it must expand its rewards program. Today, Athleta announced AthletaWell, a digital community-driven platform for the company’s rewards members.

Simone Biles Says She Was Inspired By Osaka to ‘Focus on My Mental Health’

After pulling out of the women’s gymnastics team finals on Tuesday so she could focus on her “mental health,” four-time Olympic gold medalist Simone Biles said she was inspired by tennis star Naomi Osaka, who cited her mental health when she withdrew from the French Open last month.

Jessica Alba Was Ahead of Her Time in Clean Beauty- And She Knows It

The beauty industry has a bad habit of labeling actual change-eliminating harmful ingredients or including actual representation in imagery-as trends. Clean beauty has become a casualty of this phenomenon, which is only emphasized when brands use vague terms and greenwash their products, despite a lack of commitment to true sustainability.

What does ‘overlooked’ Gen Z want from healthy food?

Findings from a Gen Z study commissioned by EIT Food are instrumental to understanding what the food system will look like, as well as which innovations are needed to fulfil the needs and demands of the future, Saskia Nuijten, Director of Communications and Public Engagement at EIT Food tells FoodNavigator.

How Big Beverage bottled the idea of a better self

The fall of my first semester of college, I discovered kombucha. I would grab a glass bottle of the fermented tea from the school store and drink it in my room after class. I savored each drop, convinced by its gut health promise that I was healing myself from the torment of dining hall food.

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