Welltodo Today: Victoria Sport, Turning Marathons Into Money, Deliciously Ella & Neal’s Yard

Today’s key global wellness news articles from around the world, impacting the industry and influencing the business of wellness.

Victoria’s Secret just introduced its new Nike killer

Victoria’s Secret has announced the arrival of its new athleisure division, Victoria Sport. On the landing page for the company’s website, it divides the company into three categories: Victoria’s Secret, Pink, and Victoria Sport. The company is boasting that “the worlds #1 bra brand just created the world’s best sport bras.”

How marathons became a big business

Jason Kelly, the New York bureau chief at Bloomberg and serial marathoner, dives into the (lucrative) world of wellness in his new book, Sweat Equity . This week, he shares with Well+Good an excerpt that explores the big business behind running races like the New York City Marathon.

Indonesia will be Asia’s next biggest e-commerce market

Indonesia presents much opportunity for e-commerce among other emerging Asian economies, with current projections putting this archipelago nation’s e-market at $130 billion by 2020 (coming third behind China and India). With an estimated annual growth rate of 50 percent and strong mobile-first initiatives, retailers have a unique opportunity in Indonesia to focus on developing truly mobile platforms to help facilitate e-market growth, particularly in the consumer packaged goods (CPGs) sector.

How Long Before Major Corporations Become B-Corps?

These days, many companies are interested in doing good in the world. Whether it’s by building a green product or sponsoring a development initiative in Africa, there are now numerous examples of businesses dropping the all-for-profit ethos in favor of something more blended and enlightened.

LifeAID Founders Discuss KarpReilly Investment – BevNET.com

LifeAID co-founders Aaron Hinde and Orion Melehan discussed the investment in a call with BevNET on Tuesday, indicating the amount of the raise was in the “high seven figures.”