Welltodo Today: Vita Coco Is Innovating, Propercorn Rebrands, How SoulCycle’s Monetising Loyalty


Today’s key global wellness news articles from around the world, impacting the industry and influencing the business of wellness.

Vita Coco Takes On The World – BevNET.com

It’s been about a year since Vita Coco CEO Mike Kirban announced his company’s intention to take on the world. On stage at BevNET Live Summer 2018 in New York, Kirban cut a composed figure. Despite having to spend time and energy swatting down rumors of the company’s imminent sale and defending its reputation in …

Propercorn rebrands as Proper to coincide with lentil chip launch – FoodBev Media

UK snack brand Propercorn has been rebranded as Proper as it releases a new lentil chip range called Properchips. The launch sees the brand move outside of popcorn for the first time as it responds to consumer demands for healthier snacking options.

How The Corporate Wellness Market Has Exploded: Meet The Latest Innovators In The Space

Corporate wellness isn’t a new concept. Johnson & Johnson’s , often referenced as the prototype for corporate worksite wellness programs, was started in 1979 and was seen as groundbreaking; offering their employees on-site access to behavior modification tools and educating them on topics such as stress management, nutrition.

Manicures Are Getting Mindful

My weekly manicures and monthly pedicures had always been a chore. I looked forward to them about as much as getting my eyebrows waxed or my hair colored. That all changed this spring when I tried a mediation manicure and pedicure at Sundays, a “wellness-inspired” nail salon with three locations in Manhattan.

Misfits Market wants to cut down on $1 trillion in food waste through ugly produce

The world wastes a lot of food. Despite the fact that undernutrition is the cause of nearly half of all deaths in children under 5, the world will waste or lose an estimated $1.2 trillion worth of food per year by 2030. That is not just a waste, but a tragedy.

Xponential Fitness-backed AKT plans to open 500 new locations by 2021

Dance-based boutique studio operator AKT has revealed ambitious plans to grow its US portfolio from the current 50 sites to 500 by 2021. AKT – which offers a “hybrid exercise regime” combining dance with functional training – is backed by Xponential Fitness, whose portfolio of wellness brand includes eight brands (Pure Barr, Yoga Six, Stride, Club Pilates, CycleBar, StretchLab, Row House and AKT).

SoulCycle Has Found a Brilliant Way to Monetize Loyalty

SoulCycle’s new airline-like program will offer its most loyal customers the opportunity to pay more for early-access to bike and class reservations, but it hasn’t fully embraced variable pricing just yet.


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