Welltodo Today: Vita Coco’s Rise To Cult Favourite, Vegan Fashion, Headspace Tackles Corporate Wellness

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Today’s key global wellness news articles from around the world, impacting the industry and influencing the business of wellness.

Interview: How To Build A Cult Beverage Brand Into A Market Leader

In this interview, Vita Coco’s executive vice president of global brand strategy and development discusses how the brand’s entrepreneurial environment and strategy are enabling the coconut-centric beverage brand to cultivate a mass consumer following In an ever-expanding world of options, consumers increasingly are looking to find meaning in their experiences and purchases.

How incubators and awards schemes can help your start-up – FoodBev Media

BY MEGAN KINDELIN AWARDS MARKETING EXECUTIVE, FOODBEV MEDIA Incubators and accelerator programmes are commonplace these days, though are just as exciting to get involved with on both sides. Here at FoodBev, our staff are constantly exposed to new ideas and category-creating innovations.

‘Healthy’ Fast Food Chain Will Expand to America Next Week

Leon will bring its “healthy” fast food across the pond next week with a first restaurant in Washington DC, U.S.A. As reported by Eater, the brand will launch its first American restaurant in downtown Washington DC, with a view to opening 20 more restaurants in the area.

The Stella effect? It’s been a big week for cruelty-free fashion

Years ago, almost every model on the runway was rocking a piece that featured leather or fur, whether it was sky-high heels or floor-length coat. Once Stella McCartney lunched her own label in 2001, the lifelong activist-who has never harmed an animal in her path to success-quickly proved being cruelty-free can be both chic and lucrative.

Follow the Fitness Leaders: How Technology Is Transforming the Fitness Industry

In the past 10 years, the influx of technology in the fitness industry has changed it in ways many might not have anticipated. Find out how these fitness leaders think technology has changed the industry.

Meditation app Headspace on track to double corporate clients, bring mindfulness to work

A team of scientists at biotech company Genentech started using a meditation app in 2015 and, not long after, noticed that they felt more content and happier at home and work.

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