Welltodo Today: WebMD Sells For $2.8 billion, Vitamin Startup Ritual Raises $10.5M, Sales Of Mindful Books Boom

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Today’s key global wellness news articles from around the world, impacting the industry and influencing the business of wellness.

Instagram-Friendly Women’s Vitamin Startup Ritual Raises $10.5M Series A

Scroll through Ritual’s beautifully-curated Instagram feed, and you’ll soon see why the subscription vitamin startup has taken off with millennial women. There’s a shot of its trademark clear glass bottle alongside avocado toast, that most social media-friendly of meals. Another shows Ritual’s daily multivitamin alongside products by another cult favorite brand of the Instagram generation: skincare line Glossier.

The Wellness Guru You’ve Never Heard Of

America’s health-care system may be suffering all sorts of indignities, but the wellness industry is doing just fine. More than half the adults in the U.S. take a dietary supplement, and about 20,000 spas offer uncounted treatments, from colonics to cupping. Wellness has become a multibillion-dollar antidote to a bruising medical establishment.

Fitbit Reveals a Few More Details About Upcoming Smartwatch

Once the top maker of smart, wearable devices, Fitbit has been struggling for the past year as the market for its fitness tracking gadgets appears to plateau. On Wednesday, the company set a date for the next version of its product, a smartwatch built from the seeds of another pioneering wearable maker that ran into difficulty, Pebble.

The super-relaxing 20-minute meditation method that powers this businesswoman’s day

Welcome to My Morning Routine, where Jayma Cardoso and other good-life gurus share their personal (frequently surprising, often healthy) morning rituals-to help you make your a.m.’s more awesome. Jayma Cardoso New York City-based businesswoman, owner ofThe Surf Lodge in Montauk, NY Sadly I’m still in the habit of waking up and looking at my phone, but I’m working on that.

Acclaimed Russian Female Entrepreneur Is Expanding Her Healthy Snacks Business Into Africa

Elena Shifrina, a former Russian model and oil executive at TNK-BP, is the founder of BioFoodLab, a company that produces all-natural Bite bars in 11 flavors, and an assortment of other product lines for adults, athletes and children. She speaks to Mfonobong Nsehe about expanding into Africa

Why Does This Contouring Body Scrub Have a 50,000 Person Waitlist?

The unicorn trend has officially surpassed last summer’s mermaid craze-it’s so cliché that even Lauren Conrad is ready to move on. On Pinterest, long, multi-hued locks were slowly replaced by shimmering unicorn makeup tutorials-there are even matching lattes and toast.

Sales of mind, body, spirit books boom in UK amid ‘mindfulness mega-trend’

The UK’s “mindfulness mega-trend” shows no sign of running out of breath, with sales of “mind, body, spirit” books booming, against a background of slowing sales elsewhere on the shelves.

Start-up Helix wants you to care about your DNA — and it’s enlisting help from marketers

Cultura RM | Rafe Swan | Getty Images It’s now cheaper than ever to map the human genome. But most healthy people don’t seem to care all that much about their DNA. A startup called Helix is trying to change that.

Our reflexive googling of scary health symptoms is a billion-dollar business for a private-equity giant

Diagnosis: Takeover. Health information portal WebMD has sold itself to private equity group KKR, for $2.8 billion. That values the company’s shares near an all-time high since its listing in 2005, which is good going for a firm that tried and failed to sell itself in 2012, and often found itself under examination by activist…

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