Welltodo Today: Wellness & Eating Disorders, Protein Milk, The Hot Workout Craze

Today’s key global wellness news articles from around the world, impacting the industry and influencing the business of wellness.

Hadley Freeman: Don’t blame the wellness fad for anorexia

I would like to say a few things about wellness and eating disorders, two subjects with which I am better acquainted than I’d like. Wellness, as you almost certainly know, refers to the current trend in which people claim the secret to eternal health is not eating like an icky poor person – and by “poor”, they mean those who don’t see the point of spending £15 on organic agave syrup and Himalayan pink salt.

Lululemon is ‘the better house on a bad block’ and that has investors overlooking its problems

On the surface, Lululemon had a great week. It reported a 17% jump in sales for the first quarter on Wednesday, thanks in part to surging sales in its men’s sector. Men apparently love those ABC (“anti ball crushing”) pants. The shares rose, touching a new high for the past year on Thursday.

Heavy Lifting – BevNET.com

Long associated with bodybuilders and serious athletes, protein drinks have in recent years drawn surging interest from a broad spectrum of consumers. Demand for the beverages is being driven by an increasingly health-conscious population that embraces protein for its efficacy in building and maintaining muscle, workout recovery, boosting metabolism and weight management.

Why you should sign up for a ‘hot’ gym class this summer

People don’t usually leave a barre class dripping in sweat. The ballet-based fitness craze, which uses the barre as a support, has you doing tiny core movements designed to lengthen limbs and promote lean muscle. Burpeeing, box-jumping and the attendant buckets of perspiration have no place in the serene, elegant world of barre.

Road To Rio: Under Armour Will Use The 2016 Olympics To Expand Its Reach Into A $270 Billion Global Market

Kelley O’Hara stands out among her peers on the U.S. women’s national soccer team. The star defender is the only one who wears Under Armour soccer cleats. That’s just the way she likes it. “I like that [Under Armour is] smaller; at this point they’re technically still an underdog …