Welltodo Today: Wellness Sparks Fresh Critique, SoulCycle’s In-app Experience, One-Stop Wellness

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Today’s key global wellness news articles from around the world, impacting the industry and influencing the business of wellness.

Is this the end of wellness?

Like a worm cut in half, its head regenerating into a new, even angrier worm, the “wellness” trend is one that refuses to die. But this week, its wiggle appeared to wane. A certain weariness had set in. Is this the end of wellness?

Big fit energy: new meditation, what we can learn from Goop and the fitness trends coming over from America

What are the meaningful fitness trends? By Alice Liveing, A-list personal trainer and author I was never a sporty kid. I always desperately wanted to be picked for the school sports teams, but I never seemed to have a particular flair for anything and wrote myself off as simply not being good at exercise.

‘Walkers are middle aged, hikers are cool’

Deep in the English countryside on a golden midsummer evening, 16 young people have gathered to plot the night’s entertainment. Partially organised by word of mouth, partially through WhatsApp, we have arrived ready at the meeting point – the bottom of a windmill famous for featuring in Chitty Chitty Bang Bang.

Oatly GM: ‘We Don’t Want to Wait Too Long to Start Expanding’ | NOSH

Oatly is ready to offer shoppers more than just milk, general manager Mike Messersmith told NOSH. Over the next two months the oat milk company will launch a line of ice cream into several national retailers. In 2020 the company will also bring online its largest facility to-date and double its current manufacturing capacity.

Plant-Based Powder Startup Kencko Aims To Make Nutrition Easier

This might come as a shock: Only one out of 10 American adults eats enough fruits and vegetables, according to the CDC. Even in such a wellness-focused environment, maintaining proper nutrition can be difficult, especially for on-the-go consumers. But a brand-new nutrition startup called Kencko is aiming to make eating healthy much easier.

SoulCycle Launches SoulBeat, An In-app Experience For Riders

Today, New York-based SoulCycle announces the brand’s new in-app experience, called SoulBeat, set to launch at the brand’s new Hudson Yards studio in New York City on July 25th. The new mobile application feature is a response to feedback from the SoulCycle rider community requesting the ability to track progress.

The Gym Group on track to hit 2019 rollout target

Low cost chain The Gym Group is set to post increased interim revenue of approximately £74m and is on track to hit its rollout target for 2019. In a pre-close trading update for the six months to 30 June 2019, the business said its gym estate grew to 165 during the period with eight new site openings in the first half.

Lululemon’s experiential Chicago store is more proof that one-stop wellness just won’t quit

When the editors at Well+Good looked into our crystal balls last December in order to name what we were sure would be the white hot, can’t-stop-talking-about-it trends in wellness for 2019, a clear vision of ” one-stop wellness” stood out from the haze.

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