Welltodo Today: Wellness Under Fire, Fitness As A Marketing Platform, SoulCycle Expands HIIT Class


Today’s key global wellness news articles from around the world, impacting the industry and influencing the business of wellness.

Why Fitness Is The New Hot Marketing Platform And Revenue Stream For Music

Earlier this month, Michael Simon, President and CEO of rights management company Harry Fox Agency (HFA), was taking an on-demand indoor cycling class with Peloton when the instructor started playing a song that Simon had never heard before, by a band he hadn’t had the chance to explore in greater depth.

SoulCycle’s SoulActivate HIIT Class Expanding To All Markets By End of 2018

Share to facebook Share to twitter Share to linkedin For anyone who claims that the current standard-bearers of High Intensity Interval Training (HIIT) workouts don’t quite reach their optimal threshold of sweat and pain, SoulCycle’s recently released HIIT class SoulActivate is bringing its oversized dose of sweat and pain your way.

Strava Summit: Why it’s taking a new approach to your workouts

Strava has launched Summit – a rebrand of its Premium service, breaking it down into cheaper packs to help users choose an à la carte offering of its features. The company’s Premium subscription service is being dismantled into Strava Summit, which comes in three packs, each tailored to a different type of athlete: Safety, Training…

How did wellness become our new religion?

I own exactly one product from Goop. It’s called Emotional Detox Bath Soak, and I have no idea what it does. All I know is that when I use this product, supplied to me by Gwyneth Paltrow’s wellness juggernaut, my bath smells as if the well-tended rose garden of a chic English countess exploded inside it, and I feel I am doing something for myself which falls into the vague realm of “self-care.”

The Collective accuses Aldi of copying its yoghurts

Gourmet yoghurt brand has joined Heck in challenging the discounter over copycat products

Naked Labs’ 3-D Body Scanner Shows You the Naked Truth

I ate a big breakfast. So if my scans are off, don’t sweat it, I tell myself. And this was immediately following a long, unhealthy weekend (a friend’s wedding).

Gwyneth Paltrow’s latest profile reveals the wellness industry’s utter quackery

What have we learned from the New York Times profile of Gwyneth Paltrow? Diane, by email Too much for one column. We could talk about the writer Taffy Brodesser-Akner’s beady-eyed observation that “the minute the phrase ‘having it all’ lost favour among women, wellness stepped in to pick up the pieces”.


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