Welltodo Today: SoulCycle Expands Apparel Collection, Vagina Gyms? Building A Wellness Mecca


Today’s key global wellness news articles from around the world, impacting the industry and influencing the business of wellness.

From vagina gyms to ‘period coaches’, how women’s privates are going public

There’s a word you should probably get used to hearing in 2019: Vagina. Because, from shelf to screen, our privates are going public. A glut of new books such as Vagina: A Re-education, by Lynn Enright, The Gynae Geek: Your No-nonsense Guide to ‘Down There’ Healthcare, by Dr Anita Mitra (both published on Thursday) and Period.

Nike partners with Technogym for pop-up training venue and bespoke PT qualification

Sportswear giant Nike has teamed up with equipment supplier Technogym to create a bespoke Nike Training Camp in Croydon. Fifty young people from south London have been selected for the Nike Training Camp Croydon, which will result in each obtaining a Level 3 PT qualification – the first ever Nike-“branded” PT award.

You Can Now Use Your 23andMe Results To Get Personalized Wellness Coaching

You’ve always been able to get information about your ancestry and health from DNA service 23andMe. But you can take that a step further now that 23andMe offers personalized wellness coaching under a new partnership with Lark Health, the company…

From Goop to Bandier: How to Build a Wellness Mecca

NEW YORK, United States – At Bandier’s new store, the windows display a mix of performance gear and fashion. Half the mannequins are outfitted in Nike’s spring neon – a bit flashier than your typical black tights, but fairly standard as far as activewear goes.

‘Pure naked goodness’: Singapore brand Udders seeks to bring wellness trend to ice cream

The firm claims the new brand is ‘natural, fresh, and clean label ​’. “With recent trends towards healthier living, we wanted to use our expertise and creativity to develop a new range of lower-sugar and lower-calorie ice creams for a different segment of customers, who are health-conscious and more deliberate about food choices,”​ said Wong Peck Lin, Udders Founder and Chief Milkmaid.

Arianna Huffington On The Competitive Advantage Of Pairing Technology And Sleep

“I never interview to hire someone when I’m tired because I know I’m much more likely to make a mistake,” says Arianna Huffington sitting in her light-filled office in Thrive Global’s contemporary new headquarters in Soho, New York. “Hiring mistakes are expensive,” Thrive’s Founder and CEO continues.

Nike is the tester brand in Fitness First’s experiment for in-gym advertising

Sporting goods retailer DW Fitness acquired Fitness First’s chain of 62 gyms in September 2016. In its ongoing merger of the two businesses it is experimenting with how to better sell work out gear to gym-goers – and Nike is the brand being used to trial in-gym adverts.

SoulCycle Expands Apparel Collection With Nordstrom Partnership

Cycling-focused fitness company SoulCycle is expanding its apparel range through by teaming up with Nordstrom. The line, called SOUL, is the first from SoulCycle’s in-house design team, as all previous collections were created through partnerships and collaborations and sold under the brand’s private label.


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