Welltodo Today: Who Should Buy Peloton, How Gympass Reinvented Itself, Organic Cotton Fraud

Today’s key global wellness news articles from around the world, impacting the industry and influencing the business of wellness.

VC money keeps flowing into psychedelics-based mental health

2021 Y Combinator alum Mindstate Design Labs left stealth Thursday with $11.5 million in funding to develop psychedelics-based therapy drugs.

Amazon Or Nike? Who Should Buy Peloton?

Eventually gyms started opening again and sales started to slow. So much so that Peloton’s stock performance went from a 52-week high of $155.52 to a low of $22.81 as of February 7. In early 2021, its market cap was nearly $52 billion. Today that has shrunk to less than $10 billion.

That Organic Cotton T-Shirt May Not Be as Organic as You Think

The organic cotton movement in India appears to be booming, but much of this growth is fake, say those who source, process and grow the cotton. Harvested organic cotton at a bioRe facility in Kasrawad, India. India is the single largest producer of the world’s organic cotton, responsible for half of the supply.

How Gympass reinvented itself as Covid struck

Cesar Carvalho vividly remembers the moment it dawned on him that the billion-dollar venture he had built from scratch was about to face a potentially existential threat. On a Sunday in February 2020, the chief executive of Brazilian start-up Gympass received a phone call from his co-founder, Joao Barbosa, who was living in Italy.