Welltodo Today: The Fastest-Growing Fitness Franchise, ‘Clean Eating’ Disorders, FitBit’s Free Fitness Trackers


Today’s key global wellness news articles from around the world, impacting the industry and influencing the business of wellness.

Why Bobbi Brown Wanted to Start a Wellness Brand

Welcome to Beauty Boss, a reoccurring series in which we spotlight the power players driving the beauty world forward. Consider this your chance to steal their get-ahead secrets, and grow from the real-life lessons they’ve learned on the job. Bobbi Brown is a household name, even for those who aren’t that into beauty.

The Fitness Entrepreneur That May Dethrone Peloton

Not many entrepreneurs can say their users include Jennifer Aniston, Sofia Vergara, Jeremy Piven, Meghan Markle and Michelle Obama. But Sebastien Lagree isn’t your typical entrepreneur and the result is this one-time aspiring actor turned fitness entrepreneur has created a cult-like fitness craze.

Can a pair of shorts make you a better athlete?

Greek startup Tribe Wearables wants to use high-tech clothing to make your workouts more effective.

The Real Problem With Tomi Lahren’s Athleisure Line

One of the most disappointing statistics to emerge from Trump’s election in 2016 was the fact that a majority (53%, by the count of the exit polls) of white women opted to vote for him, even after the febrile, pre-#MeToo debate generated by his leaked Access Hollywood tape.

Why F45 is the fastest-growing fitness franchise-and workout craze

The first thing you notice is the DJ. That’s because you’re not in a club or partying at your nephew’s bar mitzvah; you’re at the gym. And it’s 9 a.m. on a Saturday. Big-box gyms and their lobby DJs are one thing.

Instagram stars fuel ‘clean eating’ disorder

Social media is fuelling an eating disorder in which people focus so closely on eating “healthy” food that they become unwell.Dieticians say that orthorexia – an obsession with eating healthy food or food that sufferers feel is “correct” for them – is a growing problem thanks to the promotion of cle

KFC tests plant-based chicken in partnership with Beyond Meat – FoodBev Media

KFC has teamed up with meat substitute company Beyond Meat to trial a new plant-based chicken, available as both nuggets and boneless wings. Called Beyond Fried Chicken, the product is debuting today at a single KFC restaurant in Atlanta. Customer feedback from the test will be considered as KFC evaluates potential rollout across the US.

Fitness operators should get ready to ‘market themselves to robots’

Consumers will soon be carrying so much personalised, advanced technology that reaching them will require the adoption of entirely new means of communication. Speaking at the recent Technogym 2019 Digital Transformation Event, practical futurist Andrew Grill said having smartphones which know about their user’s personal preferences and routines means will soon to lead to the emergence of “digital agents”.

Biomarkers, Sweat Lodges, and Shamans: Today’s Wellness Retreats Go Far Beyond a Detox

Imagine being dropped into the middle of the Namib Desert by helicopter: nothing ahead of you or behind you, only a vast expanse of ochre sand, glaring African heat, a survival pack containing a GPS or compass, and the knowledge that you’ve been abandoned in one of the harshest landscapes in the world.

Fitbit will supply ‘free’ trackers to Singapore’s public health program

Fitbit is working with Singapore’s government to supply residents with free fitness trackers. Singaporeans will be able to register next month to receive a Fitbit Inspire band for free if they commit to paying $10 a month for a year of the company’s premium coaching service.


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