Welltodo Today: Why Millennials Don’t Run, What Constitutes A Healthy Business?, New App Pays Brits To Get Fit

Today’s key global wellness news articles from around the world, impacting the industry and influencing the business of wellness.

New Apple App Pays Brits to Get Fit

A free smartphone app that will pay people to be physically active launches next week in Britain, with users given digital “Sweatcoins” depending on how many steps they take that can be exchanged for rewards or traded like money.

How Millennials Ended the Running Boom

The running boom is over. Blame millennials. After two decades of furious growth in footrace participants, the number of finishers dropped 9% in 2015, according to industry-funded research group Running USA.

What Does A Healthy Business In The 21st Century Look Like?

Two New Yorkers left the city life to build a “healthy” business in Vermont.

An unusual type of protein snack is after the hearts and wallets of average Americans

Epic Bar Meat bars are everywhere. Companies from enormous chocolate makers to healthy-food startups are investing big on these protein-heavy snacks – despite how bizarre they sound. Hershey is launching Krave dried meat protein bars in August, with flavors like . Startups like and blueberry barbecue beef after acquiring the jerky brand last year.