Welltodo Today: Zero-Waste Innovations, NHS To Sell DNA Tests, Publishers Tap Into Wellness

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Today’s key global wellness news articles from around the world, impacting the industry and influencing the business of wellness.

A coalition of giant brands is about to change how we shop forever, with a new zero-waste platform

In the not-too-distant future-as soon as this spring, if you live in or near New York City or Paris-you’ll be able to buy ice cream or shampoo in a reusable container. When you’re done eating a tub of Haagen-Dazs, you’ll toss the sleek stainless steel package in your personal reuse bin instead of your trash can.

“Athleisure makeup” is mostly marketing, but if you like working out in lipstick, go for it

Drugstore makeup giant Maybelline partnered with sports brand Puma last week to release a limited-edition makeup line it bills as “high-performance makeup with a bold athleisure edge.” The five-product collection, which contains staples like lipstick and mascara, is repped by supermodel Adriana Lima and boasts “high-endurance technology” in “sporty and streetwear-influenced” packaging, Bustle writes.

Former Yahoo CEO And Super Bowl MVP Invest $75 Million In California Startup For ‘Cannabis Curious’

Share to facebook Share to twitter Share to linkedin On Thursday, San Jose-based cannabis marketplace, Caliva closed $75 million in funding from investors that include former Yahoo and Autodesk CEO, Carol Bartz, and three-time Super Bowl MVP, Joe Montana. Caliva’s first round will go toward expanding production of the cannabis retailer’s recreational products which include marijuana flower vape cartridges and beverages.

NHS to sell DNA tests to healthy people in push to find new treatments

Service will be free for patients with serious genetic conditions as health service in England aims to recruit 5 million volunteers

Cycling Sportswear ‘Presca’ Is Made From Plastic Bottles And Fishing Nets

Rob Webbon was looking for sustainable sportswear for an ironman triathlon he was competing in back in 2014, when he came up with the idea of launching his own company. A background in environmental science, married with being a keen sportsman, meant Webbon had the passion he needed to found Presca Teamwear.

Planet Organic ‘achieves zero edible food waste’ with Olio

Planet Organic has claimed a UK retailer first in achieving zero edible food waste through a partnership with food-sharing app Olio. The organic food retailer linked up with Olio in November 2017 in a bid to cut surplus food waste from its seven-strong store estate.

The truth about nutrigenetics: a DNA test transformed Rio Ferdinand’s fitness – but would it help you?

Rio Ferdinand might not look like somebody who ever needed to worry about his fitness. The 40-year-old Manchester United legend, who won six Premier League titles and 81 England caps over his 20-year career, had a habit of taking his shirt off after matches to show the cameras his impressive physique.

Good Housekeeping is the latest publisher to tap the wellness trend – Glossy

Hearst’s Good Housekeeping is the latest player to tap the wellness trend for innovation. On Jan. 24, Good Housekeeping it’s debiting the Good Housekeeping Institute Wellness Lab, a new facility to test wellness innovations, products and fitness programs, in partnership with Elysium Health.

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