Wexer Strengthens Industry Leading Position With Acquisition of ClubVirtual

LONDON, United Kingdom — UK based fitness technology company Wexer has acquired Dutch fitness content creators ClubVirtual, in a bid to strengthen its position as a fitness industry leader.

Leveraging Wexer’s recognised position as a global pioneer in virtual fitness, with ClubVirtual’s presence throughout Europe, Wexer will continue making world-class exercise accessible to more people through technology, as part of its ongoing growth strategy.

“Over the past eight years, we have been able to secure a very strong market position across all continents, predominantly by helping operators transform dead studio space into active space through the use of virtual classes,” said Wexer CEO, Paul Bowman.

“Now, we are additionally helping clubs expand outside their four walls through streaming and mobile technology. This acquisition will allow us to empower more club groups faster when it comes to creating digital ecosystems to engage their members,” he added.

As the fitness industry undergoes a period of intense change that is rapidly redrawing the competitive landscape and breaking down barriers between brick-and-mortar and technology, CEO for ClubVirtual, Laurens de Kock believes the acquisition will provide an incredible opportunity for their clients.

“The thinking between our two companies is very aligned and becoming part of Wexer is a great next step for us,” he explained.

“We really look forward to continuing to support key operators in their endeavours to be of value to their members 24/7 through the use of technology, and excited to be on the forefront of this transformation of our industry,” he added.

Through a number of strategic partnerships as well as constantly developing products and services, both Wexer and ClubVirtual have successfully helped club groups operate more effectively in this new and more technology-centric market. ClubVirtual will continue to operate their company to produce high quality virtual fitness content, which will continue under the ClubVirtual consumer facing brand.

Wexer, which opened a new London-based office earlier this year, will continue to focus on innovation within the fitness industry, while helping fitness operators generate high returns on investment through the integration of virtual content.