What Live Well London Reveals About The Evolution Of Wellness Festivals


LONDON, UNITED KINGDOM — This weekend, Live Well London, a three-day wellness festival focused on inclusive wellbeing will return to the capital to welcome hundreds of health-conscious consumers, entrepreneurs and wellness business owners.

Riding the wave of interest from people looking for events that not only entertain but enhance wellbeing, festivals of this sort have been growing in popularity for the past few years. As Welltodo has previously reported, the burgeoning industry is generating hundreds of millions of dollars globally, with brands using these types of events as a vehicle to engage wellness enthusiasts eager to discover and purchase the latest products.

Read More: Market Well: How Wellness Festivals Can Benefit Your Business

But, as the concept matures, wellness festivals are starting to look beyond the traditional pillars of wellbeing to mirror wider industry trends and consumer behaviour. Fitness classes en masse and live cooking demonstrations might be the foundation of the model but in 2020 to capture the imagination of the empowered and informed wellness consumer the latest iteration of the wellness festival is far more progressive.

From thought-leading panels focused on real-world health concerns such as anxiety, climate change and professional fulfilment to emotional health sessions aimed at providing practical insights into boosting confidence and empowerment, for wellness festivals 2.0 the idea is to expand the perimeters of what’s considered wellness by approaching common issues that are known to take a toll on mental health, through a wellness lens. 

And in the case of Live Well London, to arm attendees with the tools needed to create a more tangible and sustainable approach to wellness.

“One of the things we are really passionate about is ensuring as much as we can, that the speakers and talks we host to the brands that take part are credible and researched-based so that we provide a safe and trusted environment for consumers to learn and thrive,” Sam Willoughby, managing director & founder of Live Well London told Welltodo.

“We’re really excited to bring a number of talks to the programme this year, that will empower consumers when it comes to making the right choices.”

According to Willoughby, a curation of experts will arm guests with tips on how to identify pseudoscience, understand the science behind wellness trends, give guidelines on how to make informed decisions and why it’s not best practice to rely on social media as a source of wellness inspiration.

“We’re so excited to once again bring together an amazing line-up of individuals with different specialities, experiences and backgrounds who all share our passion for individuality and a 360 approach to wellbeing. We are inspired by their stories, incredible challenges, outlooks and approach to life, as well as their determination to succeed and break boundaries to live well,” explained Willoughby.

Here we round up some of the Live Well panels reflecting the evolution of the $4.5 trillion wellness industry. 

Why Now is the Best Time to Kickstart a Career in the Wellbeing Industry: The Trends Driving the Growth of the $4.5 Trillion Industry — Friday 28th Feb at 10:30am

In this session, Lauren Armes, founder of Welltodo explores why now is the best time to work in the wellness industry.

With more people questioning their professional fulfilment and how their career choices are impacting their overall health –– as well as recognizing the opportunities that exist within the wellness industry –– Armes explores how this shift in attitude is impacting the expectations of younger generations when it comes to carving out a career.

From finding a job that marries passion and expertise to working for a brand with purpose, wellness is fast becoming a key driver in career-based choices. Read More

The Problem with Perfectionism  Friday 28th Feb at 2:00pm

This talk aims to draw a distinction between the pursuit of excellence and unhealthy perfectionism, which has been scientifically linked to burnout, reduced productivity and poor relationships. 

At a time when consumers are living in an age of perfectionism, self-obsession, crippling self-doubt and uncertainty, wellness solutions that claim to help alleviate stress, anxiety and burnout have skyrocketed. The self-care movement is now an $11 billion industry, mental wellness, meanwhile, is permeating everything from technology to fitness.

This shift in awareness is driving an abundance of innovation and investment within the industry and it continues to cultivate new opportunities. Read More

Discover the Power of Community for your Wellbeing  Saturday 29th Feb at 11:00am

Focusing on the philosophy that ‘finding your tribe’ and joining a network of like-minded people can help individuals find the inspiration, motivation and support they need, this session reflects the emergence of a more inclusive and community-led approach to wellness.

With more than two in ten adults in the US and UK revealing they always or often feel lonely, lack companionship, or feel left out or isolated, a growing number of wellness brands are addressing this epidemic via offerings that aid the development of community and positive relationships, including those that better-serve marginalised groups. 

As we highlighted in our 2020 Consumer Wellness Trends Report, by levelling the playing field revolutionary brands such as those featured on this panel, can break down barriers to create shared models of wellness and tap into the desire for human connection. 

How to stay connected and social when not drinking –– Saturday 29th Feb at 1:45pm

With millennials spending less money on alcohol than previous generations, the pivot towards a more considered approach to drinking has facilitated the emergence of a wave of alcohol alternatives and sober curious events, which are pioneering this new wellness category.

The business of what to drink and do when you’re not drinking has significant growth potential, with recent research from Nielson revealing that Britons spent a record £57 million in the 12 months to April on low or non-alcoholic beers — an increase of 39 percent. With a further £48 million spent on low or no-alcohol wines over the same period, the pivot towards a more mindful approach to drinking appears to be sticking.

In this session, a panel of inspirational thinkers will explore the movement and spotlight different approaches to mindful drinking. Read More

Live More Sustainably: One Step at a Time  Saturday 29th Feb at 4:15pm

In our 2018 Consumer Wellness Trends Report we highlighted a growing global discourse centred around sustainability. Looking beyond the idea of personal wellbeing, a new generation of conscious consumers were thinking about how the decisions they made were impacting the wider world, especially when it came to the businesses they engaged with. 

Flash forward to 2020 and sustainability has evolved from a ‘nice to have’ to what is increasingly being considered not only a priority but an urgency. But despite its prominence, there still exists a huge gap between intention and action.

This panel explores how simple changes across daily life really can start to make a difference, as well as highlighting some of the businesses leading what is predicted to be a $12 trillion a year economy by 2030

If you want to find Welltodo at Live Well London, in addition to hosting a series of panels across the festival, you’ll be able to find the Welltodo Careers team at our dedicated stand, where we’ll be showcasing our careers platform — Welltodo Careers. Get tickets, here.


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