Why Fitbit Has Moved Its EMEA Headquarters To Dublin

DUBLIN, Ireland — Connected health and fitness pioneer Fitbit has announced the opening of its EMEA headquarters in Dublin, as part of the company’s global growth strategy.

Housing all of Fitbit’s strategic business functions for the region, including senior management roles, sales, marketing, operations, finance and customer support staff, the move is hoped to create approximately 50 new job roles.

Generating company-wide revenue of $587 million in Q2 2016, With 150% year-on-year revenue growth in the European region compared to Q2 2015, Fitbit’s new Dublin office comes at an ideal time to support its rapid growth and expansion.

“We’ve seen Dublin become a strategic hub for the technology industry as a centre for innovation and sourcing top talent in the region, and we look forward to building a strong team here to complement our offices around the world,” said Fitbit CEO and Co-Founder, James Park.

“I have great confidence in our ability to further expand our business and help people across EMEA lead healthier, more active lives.”

Launched in 2007, Fitbit has grown into a leading global health and fitness brand, shipping over 48.7 million devices globally as of Q2 16.

As part of the Fitbit platform – consisting of devices, apps, social and motivational features, advice and personalised coaching – last month the company announced the release of two new fitness trackers; the Fitbit Charge 2 and Fitbit Flex 2.

Building on the popularity of its previous groundbreaking wearable devices, the two new fitness wristbands track users’ health and fitness stats.

The Charge 2 features heart rate tracking, cardio fitness level tracking and guided mindfulness techniques, while the swim-proof Flex 2 tracks pool swims including laps, duration and calories burned in the Fitbit App.

Speaking about the products at their time of release, Park said: “Over the past nine years it has been our ability to innovate on both design and utility, and our deep understanding of what consumers want that has made us the leading global wearables company.”

Currently stocked in 54,000 retail stores and in 64 countries around the globe, over the last year Fitbit has experienced accelerated unit and revenue growth in the U.S. and EMEA –  the company’s two largest markets.

According to Park, Fitbit’s strong profitability reflects the careful management of operating expenses, while the business continues to invest in future growth.

Based on the progress of the business, against a backdrop of a growing worldwide opportunity for its products, the brand remains confident in its future strategy and expansion throughout EMEA.