Basic-Fit Debuts Connected Bike as Part of a Hybrid Membership

After teasing the release of a connected stationary bike earlier this year, budget gym chain Basic-Fit launched ALL-IN, a hybrid fitness membership.

What it is: For €49,99 per month, members rent (not own) the smart bike for a minimum of three years, unlocking three years of digital content on the ALL-IN app and gaining access to Basic-Fit’s 1100+ European clubs for one year.

Notably, in France, the deal slightly differs in duration — 2-2-2. And consumers are unable to buy the bike on its own.

Why it matters: This year, global demand for connected bikes fell off as gym traffic rebounded. But, while expensive at-home equipment didn’t replace in-person classes entirely, it did move more workouts into the home.

Now, as exercisers opt for a hybrid routine, gym operators and connected equipment makers are getting creative.

• Creating content for equipment brands, UK-based Fiit partnered with Concept2, Keiser, and Assault Fitness.
• The Gym Group also teamed with Fiit, offering free access to premium-tier members while piloting club-in-club programming.
• Facing high margins and slumping member growth, US-based Peloton expanded its bike rental subscription.

Looking ahead: At-home, in-person, and everywhere in between, to compete in the hybrid future of fitness, brands are searching for innovative ways to stay top-of-mind with exercisers. As a result, look for new membership bundles to emerge, where convenience and affordability are the focus.