Fit Hub Adds $6.5M, Plots Hybrid Expansion

Fit Hub

Indonesian startup Fit Hub is on a mission to make fitness more affordable.

Scaling up. Founded in 2020, the company currently operates 60 gyms across 14 cities in Indonesia, with over 50K paying members.

Now, having secured US$6.5M in seed funding, Fit Hub will expand its business, creating a digital community and marketplace in addition to opening 100 clubs by the end of 2023.

All-access. The secret to its swift growth? Price and accessibility.

Fit Hub has tapped into a market that previously had few health and wellness options.

With the average gym membership in Indonesia costing US$50 per month, Fit Hub sources real estate in easily accessible locations and offers an affordable monthly membership at only US$17 per month.

Its hyperlocal strategy ensures that lower-middle-income households all over the country have convenient access to a nearby low-cost gym and online community.

Going digital. Moving away from the traditional bricks-and-mortar model, by digitising its business, Fit Hub will reach mass audiences across Southeast Asia’s largest economy.

Getting a boost, the recent funding will power its online social network-turned-marketplace to combine community and workout content, as well as an ecommerce presence for apparel, workout equipment, supplements, and nutrition.

Looking ahead: Content may be king, but so is price, which will continue to drive consumer decisions in Indonesia. Fit Hub already addresses a key gap in the Indonesian fitness market and, with the addition of its all-in-one app, likely won’t have a hard time fighting off any future newcomers on the scene.

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