GymNation Eyes Middle East Expansion

GymNation is gearing up for growth.

What’s happening: The low-cost gym operator will double its footprint in 2024, increasing its UAE presence from 11 to 17 clubs, while entering Saudi Arabia with another six sites.

Ramping up its efforts to become the largest gym chain throughout the GCC countries, the brand is also exploring opportunities in Qatar, Bahrain and Kuwait.

Marking its territory. Making waves as one of the UAE’s first – and few – affordable fitness offerings, GymNation has scaled from a single site in 2018 into the region’s leading gym operator, serving 65K members.

Utilising low costs and 24/7 access to get members in the door, and focuses in strength training, boutique fitness and recovery to keep them there, the brand’s goal is to democratise fitness.

Ensuring continuity to its mission as it grows, GymNation bought out former investor JD Gyms in 2023 and brought in partners with more local knowledge.

Level playing field. With residents focused on improving health but lacking affordable and accessible options, low-cost operators are racing to put down roots in the region.

• Following its recent expansion into Dubai and Saudi Arabia, the UK’s PureGym is targeting 130 gyms across the MENA region by 2027.
• Home to its first-ever ladies-only club, America’s Snap Fitness earmarked Dubai as a key growth market, with Saudi Arabia in line for expansion.
• With a footprint in Saudi Arabia and the UAE, Fitness Time counts 178 gyms across four formats (plus ladies-only extensions).

Looking ahead: Helping to push profits and fitness participation, the growth of low-cost gyms across the Middle East is accelerating. As international operators vie for market share, GymNation is harnessing its home advantage to set new industry standards as it scales.