Monday Sports Club Opens Punch Club, Plans Expansion

Monday Sports Club launched a new Punch Boxing club in Paris.

What’s happening: The multi-modality boutique operator of 16 French clubs – Punch (boxing bootcamp), dynamo (cycling) and RIISE (low-impact and yoga) – opened its fourth Punch studio.

With a fifth Punch slated for September 2024 and another four Parisian clubs in the pipeline for 2025, Monday will pursue growth outside the capital through franchising, akin to dynamo’s path in Bordeaux and Marseille.

Jules Bouscatel, co-founder of Monday Sports Club, is also plotting expansion further afield.

“Our strategy for the next few years is to add verticals (bootcamp, reformer and others) to our group and expand in Europe.”

Playing to the crowd. An underdeveloped territory for boutique fitness, France is playing catch-up with Aussie, UK and US landscapes, and Monday Sports Club is set to scale.

• As Pilates booms – for franchise studios and big-box gyms alike – RIISE will add mat Pilates next month ahead of a new reformer brand launch.
• Scaling Punch while exploring a HIIT modality, Monday will stake its claim in France, as rivals Barry’s and TRIB3 expand in neighbouring Iberia.
• In April, it’ll add a network-wide membership scheme similar to Xponential’s XPASS.

Looking ahead: In sync with fitness trends, Monday Sports Club is well-positioned to gain market share in Paris. Using France’s up-and-coming boutique scene as a proving ground, the operator hopes to grow far beyond its borders.