Runlimited’s Hybrid Community Takes Shape

runlimited wants to bring London’s runners together.

Need to know: The hybrid platform is building a community for solo and club runners through curated gear and run socials with online and IRL activations.

After debuting a “Run Hub” pop-up Soho for the London Marathon – featuring workshops and Q&As with brands like Hylo, SOAR and adidas – the concept is slated to return for the Hackney Half in May before setting up a physical store later this year.

Inside track. Uniting London’s running scene, founders Jonty Brown and Molly Bryan aim to create a collaborative space:

“We are committed to creating a collective mentality within the world of running, this means creating a platform where runners can come together to educate and celebrate each other.”

Runner’s high. Running is the UK’s most popular sport, attracting more than 6M participants.  Increasing access, inclusive run groups are winning fans, welcoming new and committed runners alike.

• Swapping the pub for pace, Friday Night Lights’ evening fun runs have added 40K followers on Instagram in nine months.
• Founded in London in 2004, Parkrun now hosts weekly 5K events for 9M runners in 22 countries.
• Pitching a “safe, sweaty, supportive” women-only club, These Girls Run expanded from York and London into 10 locations, while cultivating community online.

Meanwhile, London is the first stop on Swiss running brand On’s Track Nights tour, which create a festival-like atmosphere that elevates up-and-coming amateur athletes.

Takeaway: Reshaping the status quo, younger generations are swapping nightclubs for social wellness experiences, meaning runlimited and other health-minded communities are poised for growth.