EGYM Acquires Hussle, Expands Wellpass Network

Corporate wellness platforms are driving fitness industry growth.

What’s happening: Germany-based EGYM acquired UK fitness aggregator Hussle to expand Wellpass, its corporate wellness platform. Strengthening its European foothold, the move ups its club network to 14.5K with coverage in Germany, Austria, the UK, France and Belgium.

Scaling up. Counting 1.5K facilities across 96% of postcode regions, Hussle can springboard EGYM into the UK’s thriving corporate health sector.

Pursuing preventative health, like rival Technogym, CEO Philipp Roesch-Schlanderer sees the acquisition as an inroad.

“Our vision with Wellpass is to provide employees across Europe with quality, inexpensive fitness offerings to keep them healthy. The NHS’s prioritisation of prevention over repair provides significant opportunities.”

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The corporate wellness market is expected to reach $85B by 2030. With 96% of workers seeking employers who prioritise well-being and burnout costing $322B, taking care of staff is a must.

With 2.5M+ users, Wellpass will shake up an increasingly competitive sector.

• Recently entering food and beverage, ClassPass offers 10K+ facilities in 30 countries, with corporate partners including Under Armour, Red Bull and HelloFresh.
• Boosted by a €95M raise, Urban Sports Club touts an 11K club portfolio across Europe.
• Counting 17K corporate customers and 2M employee subscribers, Gympass added $85M to evolve its platform from fitness to holistic health.

Takeaway: With millennials and Gen Z prioritising health and wellness, demand for workplace well-being will give the fitness industry a boost. The catch? Aggregators have to quantify the positive effects for employers to ensure long-term success.