Jow Lands $13M to Fuel US Growth


Jow is spicing up personalised meal planning.

What’s happening: The French meal and grocery planning app announced a $13M Series A extension led by Northzone.

Founded in 2017, Jow works with grocery giants in France such as Intermarché and Carrefour. With the raise, it will scale across 30 US states through a tie-up with Kroger while pushing into Canada.

Across the aisle. Streamlining mealtime, Jow generates personalised recipe suggestions with how-to videos based on dietary choices, cooking equipment and number of eaters.

A two-sided marketplace, partnering retailers handle fulfilment – and for Carrefour’s Proximité stores, Deliveroo provides 30-minute delivery in urban areas.

As an added benefit, meals planned on Jow include 25% more fresh produce and waste 15% less food than those that weren’t.

Joining the dots. A $43B industry, tech platforms are enabling personalised nutrition.

  • After acquiring British recipe app Whisk, Samsung launched an AI food planner in ’23.
  • Goal-based meal planning and nutrition tracker Lifesum suggests recipes based on dietary goals, allowing users to create lists of required ingredients.
  • With more than $130M in funding to date, India’s Healthify recently launched AI-powered calorie counting and partnered with delivery platform Swiggy.

Takeaway: Despite progress, there is some way to go before personalised meal prep and widespread store integration takes off. However, conquering France – with its size, rural populations and food traditions – has prepared Jow well for scaling Stateside and may inspire rivals to tuck in.

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