One Playground Readies Sydney Wellness Club

One Playground is prioritising holistic health.

What’s happening: The Aussie gym operator is set to open its second wellness centre in Sydney later this year.

Increasing its footprint to five, the new Surry Hills site adds a Reformer studio, heated yoga and Pilates and recovery treatments like cold plunge, magnesium showers and sauna to its offering.

Taking shape. Flexing beyond fitness, One Playground’s emphasis on holistic health is accelerating.

Debuting its first wellness centre in Sydney suburb Marrickville in 2021, the brand has integrated reformer studios and social areas into its existing gyms, aligning with its ambition to deliver fitness, lifestyle and wellness under one roof.

Selling itself as more than ‘just a gym’, last year, it changed its name from Fitness Playground as part of a major rebrand, while its new wellness club is dubbed ‘Urban Oasis’.

(Holistic) Health Kick

Elevating the traditional gym experience, elite wellness spaces are popping up across Australia.

• GURNER GROUP is scaling social wellness clubs Saint Haven and SAINT, prepping for international expansion via Melbourne.
• TotalFusion’s inaugural Platinum club in Brisbane combines fitness, recovery treatments and functional medicine.
• Moving to a larger site last year, Sydney’s SOMA Collection offers fitness classes, in-house physio and contrast therapy alongside member events and run clubs.

Across borders, Remedy Place is scaling its social wellness club in the US, The WELL is pushing European expansion, and newcomers like Singapore’s REKOOP and London’s Surrenne are putting a high-end spin on the trend.

Looking ahead: Providing more than a place to sweat, performance-driven holistic health hubs are taking hold. Investing more in their health than ever before, consumers are driving demand in Australia and beyond.