UK Fitness Sector Continues to Climb

The UK’s fitness market is taking off.

What’s happening: Private gym operators saw membership, revenue and network growth from Q1 2022 to Q4 2023, according to a new ukactive report.

• 78 new UK clubs opened, representing ~7% growth.
• Membership increased by 345,958, gaining ~10%.
• Revenue during the period rose by ~22%.

The data was collected from 12 private operators – across ~1K facilities – including Anytime Fitness, David Lloyd, Gymbox, PureGym, The Gym Group, Total Fitness and Third Space.

Against the Odds

Accessibility to workouts, flexible membership and wellness integration are driving growth despite a cost-of-living crisis and hiked energy bills.

• The Gym Group added a low-cost off-peak tier while partnering with FIIT for hybrid classes.
• Anytime Fitness launched a new, personalised app with progress tracking and also teamed with Apple Fitness+.
• Third Space is offering more reformer Pilates classes and plans to add health screenings, with six to eight club openings in the works.

Takeaway: Consumers want more holistic health for less. Leaning in, operators are delivering greater value across mind-body modalities – and members are responding with renewals.