HYROX Launches Hybrid Training Ecosystem


HYROX is all-in on training.

What’s happening: The fitness race organiser unveiled HYROX365, a hybrid ecosystem arming gyms with new programming, education and equipment options.

Level up. Beyond race day, the global event company is strengthening its participant pipeline while adding revenue streams to support growth.

Building on a network of 2.5K affiliates, HYROX365 enhances the training experience for gyms and members.

  • Renaming affiliates HYROX Training Clubs, facilities can upgrade to become Performance Centrs, securing exclusive territory rights, equipment and HQ support.
  • Automating workouts, a FIIT-powered digital platform called Performance Hub delivers on-demand, scalable group classes led by official coaches.
  • Targeting coaches and trainers, HYROX Academy introduces four levels of  qualifications to support athlete performance.

Extending its Centr partnership, exclusive competition equipment will be available to all HYROX Training Clubs.

Full sprint. Founder Christian Toetzke sees HYROX365 as the ultimate solution for operators, coaches and PTs.

“We saw an incredible demand to provide a consistent standard of healthy performance training for our users, and now through HYROX365, we are going to deliver a world-class product for users and facility owners across the globe.”

Takeaway: With its events attracting upwards of 200K athletes, demand for HYROX training will only grow. Adding touchpoints to serve competitors and the fitness industry alike, HYROX is turning annual events into an always-on lifestyle.

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