Little Houses Group Readies Second “Family Lifestyle Club”

Designing more inclusive experiences, private members-only clubs are blending child-friendly facilities with grown-up wellness offerings.

What’s happening: Little Houses Group, developer of clubs for health-conscious families to work, exercise, socialise and play, is opening a second site in London’s Parsons Green early next year.

Joining existing club Jaego’s House in Kensal Rise, the site – called Jesse’s House – is the first of multiple new venues planned following an undisclosed raise from UK-based leisure and lifestyle investor Imbiba this past January.

What’s inside: While children are engaged in mental and physical activities including a cinema, jungle gym and indoor and outdoor play areas, parents have a space of their own to focus on work and/or healthy recreation:

• A gym and studio hosting dedicated group fitness classes led by boutique brands Boom Cycle, Triyoga, Barrecore and Pilates by Absolute Studios.
• Private rooms for massage and beauty treatments, physiotherapy, dermatology, pelvic health, nutrition appointments and more.
• A cafe and a restaurant serving healthy meals for adults, children and babies.
• A coworking space, lounges and a calendar of educational workshops and social events.

Kids Club

Following a similar playbook to the recent wave of wellness clubs and coworking spaces focused on social connection and holistic health, lifestyle clubs are establishing third spaces between work and home to come together and improve well-being as a family.

• London’s Cloud Twelve, a wellness and lifestyle club, features an interactive play zone for children alongside a spa, salon and holistic wellness clinic offering IV drips, infrared sauna, fertility counselling, nutrition guidance and more.
• With locations in Singapore and London, private members club B_Together offers co-working spaces, playrooms and art studios in addition to Pilates classes, sound baths and wellness-focused networking events.
• NYC club NEXUS combines a kids club and family events with a 3K-square-foot gym, group fitness classes, meditation, nutrition guidance and physical therapy.

Also catering to an multigenerational crowd, health clubs and studios are elevating their familial services and amenities. The UK’s David Lloyd, Australia’s Next Gen Health & Lifestyle Clubs, Life Time in the US and European chain Holmes Place all feature extensive family clubs and kids coaching sessions.

A step further, London-based gym operator Third Space opened a dedicated kid’s gym in its Islington club dubbed Little Space, featuring a junior sports hall, right-size rigs and classes including martial arts and gymnastics

Punchline: For time-poor parents, the pursuit of wellness doesn’t come easy. Family lifestyle clubs allowing a safe space for “me time” and playtime to co-exist are solving a big pain-point – and to some that’s priceless.